An idea began at Christmas with a desire to improve the process of giving and receiving presents. Available on many platforms, MrLista allows users to add gifts to a list and then invite friends and family to view and purchase them. Recipients can mark gifts as purchased, so others do not buy the same gift and purchased items are hidden from the list owner.
The business is based around affiliate partnerships with over 18,000 retailers. An editorial approach allows the site’s content to be populated with fantastic collections of products for people to browse and share with their friends. If Buzzfeed and Pinterest had a baby, it would look something like MrLista.