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Ideal faced a business-critical challenge to meet the growing expectations of its customers for energy efficient, intelligent and convenient heating systems. It had an excellent reputation, but needed to embrace smart Internet of Things (IoT) technologies to meet these requirements and maintain its position as a market leader. Ideal had to produce smart products as customer demands increased. To do so, it had to adapt.
Ideal came to us to develop a mobile app which would connect to its boilers. We came in as co-collaborators with the Ideal team, educating them about our “agile” iterative and flexible software development methodology and the business benefits of utilising IoT technologies. Together, we explored new ideas and approaches to revolutionise Ideal’s business.
Launched in September 2020, Halo is a programmable room thermostat linked to a mobile app or desktop online platform. Features include:
These functions have transformed Ideal’s traditional boilers into smart tech heating systems and made IoT technologies integral to the company’s business model. Crucially, Ideal is now able to accumulate billions of lines of data to inform maintenance and customer service.
The business impact has been significant, with customer care greatly improved and the patterns of use identified by analysing the data supporting Ideal’s ongoing product development of even more advanced systems in the future.
Ideal now has its own IoT department, with our specialists continuing to work collaboratively with this team, and further developments are in the pipeline. Unlike competitors, Ideal is not dependent upon a third party provider for its smart heating technology. Our partnership gives Ideal the freedom and flexibility for further product development in response to customer and market requirements.
- Lizzie Wilkinson, Head of Domestic Product Management, Ideal Heating
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